Medalist Athlete Branding Guide

Learn how to build and grow your athlete brand.

Optimize your social media content to get the most out of your website

Creating content is easy, you do it every day whether with a tweet or an Instagram picture. But are you doing the right thing?

Using a content creation strategy will help you optimize your website by empowering its ability to keep it all under one roof.

It’s nothing fancy. It’s about sharing your lifestyle and your stories and picking the right medium for the right story.

Generally speaking, your family, friends, supporters and fans want to know three things: what are you doing? What it’s like to be you? How’s the season going?

What are you doing?

This was the initial tagline of Twitter in its early days. It still holds true. 

Knowing what you are doing is also for the most part what people following your journey are interested in.

Some of them might have some knowledge of your sport, your season schedule and even your whereabouts leaving them wondering what are you doing? What are you up to?

In the situation, there’s nothing better that the little bird to keep your followers informed.

Another great trip to Cali with @KristinaValjas! Vancouver tonight, then China tomorrow. #lifeontheroad #ilovetravel #shortlegsfitonplanes

— Jamie Broder (@JamieBroder) April 17, 2014

Tweets are about moments, be spontaneous, be yourself!

If you are the kind of athlete who reaches for his phone in between sets at the gym, you should not have problems finding stuff to tweet.

Worth mentioning: Twitter does it’s magic when it comes to breaking news (ie.: tweet your in-competition progress to keep everybody up to date. Especially when the event's result are hard to find for somebody following it remotely)

What it’s like to be an athlete?

An image is worth a 1000 words ain’t it! See where I’m heading? Yup. Instagram! It's by far the best platform to really share with 'normal people' what it's like to be an athlete.

Not all your funky breakfast should be on there but don’t be afraid post random moment of your life.

How is your season going? How’s training?

To answer that question with the proper nuances and subtilities nothing beats a good old blog post.

Writing a solid blog post is an art. The most important thing about blogging is knowing the frequency at which you'll post.

The length and the depth into which you can get into for every article will be defined by the frequency at which you'll be posting whether it's every week, month or twice a year. Your blogs should be a succession of stories that don’t necessarily require to be read in the right order. In other words, know where you are heading before taking the leap. It will make it easier for readers to read from on post to another.

For example, if you're writing about your trip in Europe for a series of World Cups. Before you write the first line, decide if you'll write one long post or one post for every event.

Either way, make it fun, exciting, tell stories and anecdotes that happened during the trip. Try to write it as if you were talking to a family member or friend. Be yourself!

What’s up with Facebook?

Now at this point you’re probably wondering where Facebook lies.

Facebook is the jack of all trades. Updates can serve the purpose of a tweet with a quick shout out, an instagram picture or a short blog. 

It also tends to be picked up more and it have a much longer shelf life than a tweet or an instagram picture. 

Use it for quick udpates that would be too short to be considered a blog post such as a quick race report or a new sponsor announcement.

Facebook comes handy when you need to rally your followers around a cause.

The network effect on Facebook tends to be much more pronounced than on other networks. Every likes on your update increase the number of people who will see it thus increasing your reach and hopefully increasing your like count.

It’s also worth debating if a Facebook page is the right thing for you or if you should stick with your personal Facebook profile.

A ‘fan page’ can really help you grow you brand but it’s not for everybody. 

Posting on your personal page is fine, it keeps your friends entertained but it will not grow your brand. It’s a good way to keep people who actually know you in the loop.

If you are comfortable with creating a Facebook page, it's definitely the way to go to grow your brand.

Vine and Youtube? They are good too! Here are some cool resources to get started on those platforms. Here's the ultimate guide to Vine. Want to get started with your Youtube channel, head over here (it aim to help businesses but it totally applies to promoting your athlete brand).

Written by
Geoff Wolfer
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